Body image business

Being a kid in a communist country and then a teenager during the turbulent years of transition to the so-called democracy makes me see the world with different eyes. The list of positive sides of this newly gained autonomy is endless: being able to travel around the world, speak your mind freely, have more than sugar, milk, cheese and flour in the markets, not needing to wear the ugly, navy blue school uniforms. When it comes to beauty and body image though things went too far in the wrong direction. What was once considered graceful is now seen as plain and boring. The greedy business has managed to make women and men feel ugly and vulnerable. People are bombarded with images of what a “perfect” body should look like and reaching that goal becomes a number one priority for the most gullible in the society.

Beauty is about perception, not about make-up. I think the beginning of all beauty is knowing and liking yourself. You can’t put on make-up, or dress yourself, or do your hair with any sort of fun or joy if you’re doing it from a position of correction.

Kevin Aucoin

The truth of the matter is, if you eat vibrant food and move your body you will be energetic, pretty and healthy. But who wins from that simple fact and who is going to promote it. Nobody! Imagine a world where everybody is healthy, happy, confident and aware. No need for doctors, plastic surgeons,  fashion, beauty and make-up industries. I am not against creativity in fashion and organic beauty producers. I am a supporter of minimalism as a way of living. But most importantly I am for conscious choices: being able to decide and buy out of necessity, not out of vanity. And when purchasing, actually supporting companies who care not only about the stream of money but also about how their business improves the well-being of the planet and its inhabitants.

I think the responsibility lies with the fashion world as a collective. We have to demand more variety.

Kevin Aucoin

One of the most amazing things about people is how each and every one of us is unique. Our bodies represent thousands of years of genetic transformation of different cultures, nationalities, branches of families up to our current bodies. We should be proudly carrying this legacy as there is a much higher reason why we were born under the given circumstances. If by any chance the way you look does not satisfy you, just change your eating habits and give it time for your body to reconstruct. As believe it or not your body is capable to follow your instructions only if it receives the correct atoms of nutrition. Chemistry and physics will do the rest.

Body image is a clever marketing strategy. It is all about making you feel unworthy. Just like the doctors and the banks, the “beauty ” industry wants you as a life-long customer. Your confidence makes them weak, your vulnerability makes them strong. Think about this next time when you decide to spend your hard-earned money on a thing. A better solution might be to have an unforgettable vacation on an island: eat fruit, relax, swim and go around naked. There is no way that after that trip you will not look and feel better because remember, it is not your body, it is your self-esteem.

Life is too short to spend hoping that the perfectly arched eyebrow or hottest new lip shade will mask an ugly heart.

Kevin Aucoin

Go for the long-term attractiveness of being smart, funny and healthy instead of the short-term inflated, doll-like, copycat appearance. The first one is the ageless beauty, the second one leads to a death end once the youth fades away. I personally have never seen a person looking better when going to extremes. I love Kevin Aucoin’s understanding of beauty and that is why I decided to use quotes from him throughout this blog. Although a make-up artist working for the physical beauty, he was still seeing the reality through his spiritual heart.

Perfection is boring. If a face doesn’t have mistakes, it’s nothing.


Stay aware!

Ciao 4 now  ❤